THE HAPPY PUZZLE COMPANY ANNOUNCES NEW LONDON UNDERGROUND-THEMED PUZZLES
Press Release: Dated 13th November 2024
Going Underground!
All aboard with The Happy Puzzle Company as they are delighted to announce their first ever collaboration with Transport for London (TfL), in a deal facilitated by TfL’s licensing agency IMG.
The iconic images of TfL will come alive with three new games launching this Christmas, Underground Genius, Underground Brain Train and Underground Gridzy. These together with their unique jigsaw Underground map puzzles will inspire both new and lifetime fans of the world-famous London Underground.
The first new game, Underground Genius, sees the international award-winning game Genius Square get a complete TfL makeover. The design of the game boards, playing pieces and blockers are all inspired by the official logos and colours of the London Underground and other TfL services.
The second new game is Underground Brain Train. This game combines 40 child friendly multi-level puzzles with a colourful London Underground wind-up train. When the puzzle is solved, the track is built, and the train will then be travelling around London’s famous landmarks.
The final new game is Underground Gridzy which features 16 TfL icons. Every player starts with 4 cards and it’s then a race to match the challenge, move the cards fast or you will be last.
The 3 new games join The Happy Puzzle Company’s unique range of UK Underground jigsaw maps. Just imagine if your town or city had an underground system, what would it look like and where would the stations be? This ingenious design idea features 73 towns and cities that provide a stunning view of Underground systems in places like Aberdeen, Glasgow, Leeds, Manchester and Cardiff.
The Happy Puzzle Company is the leading webshop for puzzles, games and activities building happiness one puzzle at a time! They are committed to constantly bring new products that inspire learning through play.
No other city is as defined by its transport system as London, and TfL is the strong, green heartbeat of the city getting millions pf people around the city every day. With more than 160 years of history a strong design ethos, TfL has some of the most recognisable symbols and images in the world. TfL is intrinsic to London, having helped shape and continuing to shape the city it serves. The Happy Puzzle Company shares TfL’s hopes to encourage future generations to discover the joys of transport and through these new, exciting products that will delight people young and old.
Commenting on the launch of the Transport for London range, Josh Miller, General Manager for The Happy Puzzle Company said: “We are so excited to be able to launch our first ever fully licenced product range with Transport for London. The London Underground has been running for over 160 years, and we believe that the range we have put together, will do both fans of The London Underground and The Happy Puzzle Company justice. We could not be prouder of what we have achieved”
Ellen Sankey, Brand Licensing Manager at TfL said: We are delighted to work with the Happy Puzzle Company on this exciting range of games that brings our internationally recognised design and heritage together with great fun for all the family. This new range encourages children to learn through play and gives them the chance to familiarise themselves with London’s transport network.
About The Happy Puzzle Company
The Happy Puzzle Company, a Hertfordshire based company known for their successful B2C operations in the UK, has reached in nearly three decades a customer base of over 700,000 happy puzzlers and a presence in over 16,000 UK schools. At The Happy Puzzle Company, there is something for everyone and our ethos is based on promoting family play and developing thinking skills. Together, we are creating happiness… one puzzle at a time.
About TfL
Transport for London (TfL) is the integrated transport authority responsible for delivering Mayor of London Sadiq Khan's strategy and commitments on transport. It runs the day-to-day operation of the capital's public transport network, including London Underground, London Overground, Docklands Light Railway, London Trams, London Buses and Elizabeth line services, as well as promoting walking and cycling and managing London's main roads. TfL does all it can to keep the city moving, working and growing and reinvests all income generated through fares and commercial revenue to run and improve services.
You can shop the full range by clicking HERE.